We begin the logo creation process by learning as much about our client and their industry as possible. Next, we start obsessing over how the logo will be used and interpreted by their customers and clients. The fun really starts when we put pencil to paper and crank out a couple of sketches that would make leonardo proud. After we solidify a number of impressive ideas we move on to create a number of digital vector drafts. Once we are satisfactorily confident and pleased with our drafts and with the approval of the client we begin the refining process.